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Dynamic e-mail marketing content showing different products to various subscribersPredictive recommendations recommending products before clients searchAutomated campaigns set off by particular behavioral signalsReal-time spending plan allocation to the best-performing imaginative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quickly: brand awareness and favorability climbed up around 9%, and purchase intent leapt nearly 19%, outperforming normal project standards.
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