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Dynamic email marketing material revealing different items to various subscribersPredictive recommendations suggesting products before clients searchAutomated campaigns set off by specific behavioral signalsReal-time budget allocation to the best-performing creative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward revealed up quick: brand name awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, exceeding common campaign standards.
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