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Dynamic email marketing content showing different products to different subscribersPredictive recommendations recommending products before clients searchAutomated campaigns activated by particular behavioral signalsReal-time budget plan allocation to the best-performing innovative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quick: brand awareness and favorability climbed around 9%, and purchase intent leapt nearly 19%, exceeding typical project standards.
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